Free GEO Audit Tool

Is your website invisibleto?

Enter your URL to get a comprehensive GEO (Generative Engine Optimization) score. Discover what AI bots see and how to fix it.

100% free · live crawl · scored dimensions · PDF / JSON export

GEO in one pass

One crawl. One score. A clear path into AI answers.

Generative Engine Optimization is how you tune a site so AI assistants can read, trust, and cite you, not just rank you as a blue link. This tool crawls your site the way AI bots do, then hands you a single 0 to 100 readiness score with drill-downs you can act on the same day.

What we inspect

Crawler policy

Which tier-1 AI bots can actually reach you, and which get turned away at the edge.

llms.txt & discovery

The machine-readable guides that route models straight to your best pages.

Schema graph

The JSON-LD entities, articles, and organization markup AI uses to understand you.

Content surface

Extractable answer blocks, clean headings, and the freshness signals models favor.

Technical delivery

Server rendering, response speed, security headers, and overall crawl hygiene.

Platform fit

How ready you are for ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Pipeline

Four synchronized phases from URL to action plan.

Every audit runs the same deterministic checks, so a score means the same thing every time. Each phase feeds the composite score on your report.

Phase 01

Fetch

We pull your homepage and up to 25 of your highest-value pages, capturing the exact HTML that AI crawlers see.

Phase 02

Diagnose

Robots rules, llms.txt, schema coverage, entity signals, and every content block get scored for AI citability.

Phase 03

Score

Six GEO dimensions roll into one 0 to 100 score, with tiered readiness for each assistant surface.

Phase 04

Ship fixes

Quick wins, medium bets, and strategic plays, plus a branded PDF you can hand straight to a client.

Capability matrix

Everything the audit surface exposes today.

Executive readout

A plain-English summary of risk and upside, written for the person who signs off.

Dimensional scoring

Citability, brand, E-E-A-T, technical, schema, and platform mix, each scored on its own.

Platform heatmap

Readiness for ChatGPT, Perplexity, Gemini, AI Overviews, and Copilot at a glance.

Crawler matrix

Live allow and block signals for every major AI bot, with fixes when something is closed off.

Findings workspace

Severity-sorted issues with recommended fixes and the exact pages they affect.

Embeddable badge

A live SVG score pill with copy-ready HTML for your marketing pages.

Silverback Marketing

Need help with your SEO, GEO & AI visibility?

A score tells you where you stand. Winning the citation takes strategy. Silverback turns audits like this one into rankings, AI citations, and real pipeline across Google, ChatGPT, Perplexity, and every other place your buyers ask questions.

Telemetry

Recent audits on this device.

Need a refresher on the pipeline?

Free GEO audit FAQ

Everything people ask about the free GEO audit tool.

Short answers first. When you want the long version, the report itself shows you exactly what was checked on your site and why it matters.

Paste your URL

Enter your website address in the free GEO audit tool above. No signup, no credit card, no install.

Let the audit run

The engine crawls up to 25 of your highest-value pages the way AI bots do, usually in under ten seconds.

Review your GEO score

You get a 0 to 100 AI visibility score across six dimensions, with findings sorted by severity and the exact pages they affect.

Export and fix

Download the branded PDF or JSON, work through the prioritized action plan, then re-run the audit to track your progress.

The free GEO audit tool

Is this GEO audit tool really free?

Yes. Run as many audits as you like with no signup, no credit card, and no trial clock. It is built by Silverback Marketing, and if you want expert help acting on the results you can request a full audit or book a discovery call.

What does the free GEO audit check?

It crawls your homepage plus up to 25 of your highest-value pages and scores six dimensions: AI citability, brand authority, content E-E-A-T, technical GEO, structured data, and platform readiness. It also live-probes AI crawler access, validates llms.txt, and scans for the 15-file AI Readiness Kit.

How long does a GEO audit take?

Most audits finish in three to ten seconds. Pages are fetched in parallel, and the report opens automatically when scoring is done.

Do you store my audit results?

Runs are stored so your report link, PDF export, and score badge keep working. Nothing is published anywhere, and report pages are not indexed by search engines.

GEO and AI visibility

What is GEO (Generative Engine Optimization)?

GEO is the practice of tuning your website so AI assistants like ChatGPT, Claude, Perplexity, and Gemini can read, trust, and cite it in their answers. Traditional SEO earns you a ranking; GEO earns you the citation inside the AI answer itself.

How is GEO different from SEO?

SEO optimizes for search engine results pages, where users pick from a list of links. GEO optimizes for answer engines, where the AI reads your content and decides whether to quote or recommend you. The two overlap on technical foundations, but GEO adds things like citability, llms.txt, entity signals, and AI crawler access.

Which AI platforms does the audit cover?

The audit probes access for GPTBot (ChatGPT), ClaudeBot (Claude), PerplexityBot (Perplexity), Googlebot (Google AI Overviews and Gemini), and bingbot (Bing Copilot), and scores your readiness for each platform individually.

What is the AI Readiness Kit and the +20 point bonus?

The AI Readiness Kit is a set of 15 machine-readable files, including llms.txt, ai.txt, ai-entities.json, and a RAG index, that hand AI systems a complete map of your site. The audit detects each file, and a complete, valid kit adds 20 points to your GEO score.

Scores and next steps

What is a good GEO score?

80 or above is strong and means AI systems can read and cite you reliably. 60 to 79 is promising with clear gaps to close. 40 to 59 means AI engines are struggling with your site, and below 40 means you are effectively invisible to them. Most sites land between 40 and 65 on their first run.

How do I improve my GEO score?

Start with the quick wins in your action plan: unblock AI crawlers, publish llms.txt, add Organization schema, and turn key pages into direct answers. Deploying the full AI Readiness Kit adds 20 points on its own. For hands-on help, Silverback builds and implements all of it.

Can I export or share my results?

Every report exports as a branded PDF you can hand to a client or your team, plus raw JSON for your own tooling. You also get an embeddable SVG score badge that updates whenever you re-run the audit.

How often should I run a GEO audit?

Monthly is a good rhythm, plus a run after any significant site change like a redesign, migration, or new content section. Scores are deterministic, so month-over-month comparisons are meaningful.